Does Dana White still own 9% of the UFC?
Does Dana white still own 9% of the UFC? Dana White 9% UFC? Who owns UFC now? What Percent Does Dana White Own of the UFC? Majority Shareholder of the UFC? The question of who owns the Ultimate Fighting Championship (UFC) often leads to Dana White, the public face of the organization.
His journey from a 9% owner to his current powerful executive role reflects the UFC’s meteoric rise from a $2 million purchase to a global sports powerhouse valued in the billions. Watch & Bet on Sports =>
👉 When did Dana White buy UFC? UFC acquisition!
How Much Is 9% of the UFC Worth?
The value of a 9% stake in the UFC is not a fixed number and has grown astronomically over time. Its worth depends entirely on the overall valuation of the company at any given moment.
At the 2016 Sale: The UFC was sold for $4.025 billion. A 9% stake at this valuation would be worth approximately $360 million, which aligns with reported payouts to White.
Today’s Valuation: The company’s value has skyrocketed since 2016. In 2023, the UFC generated over $1.3 billion in revenue.
Furthermore, in 2025, the UFC secured a groundbreaking $7.7 billion media rights deal with Paramount.
While an exact current valuation is complex, the formation of TKO and such massive deals suggest the UFC is now worth well over $12 billion. A 9% stake in a $12 billion company would be worth over $1 billion.
What Percent Does Dana White Own of the UFC?
Dana White does not own a direct stake in the UFC today, marking a significant shift from his original position. His current wealth and influence come from his executive role and the historic payouts he received from past sales.
When the Fertitta brothers and White purchased the UFC in 2001, White was given a 10% stake for his role in facilitating the deal. This was later diluted to 9% in 2010 when Flash Entertainment bought a 10% share of the parent company, Zuffa.
The most significant change occurred in 2016 when Zuffa sold the UFC to a consortium led by WME-IMG (now Endeavor) for $4.025 billion. At that time, White sold his 9% stake, netting an estimated $360 million after taxes.
👉 Does Dana White own UFC?
While some early reports suggested he might have received a new, undisclosed equity stake in the new entity, the current corporate structure indicates he is a highly compensated executive rather than an owner.
Following the landmark merger between the UFC and World Wrestling Entertainment (WWE) in 2023 that formed TKO Group Holdings, White’s title was elevated from President to Chief Executive Officer (CEO) of the UFC. The ownership of the UFC now lies with TKO’s shareholders.
| Time Period | White’s Role | White’s Ownership | Corporate Structure |
|---|---|---|---|
| 2001-2016 | President | 9% – 10% | Privately owned by Zuffa (Fertitta brothers & White) |
| 2016-2023 | President | No direct ownership; may have had a new, undisclosed stake | Owned by a consortium led by Endeavor |
| 2023-Present | Chief Executive Officer (CEO) | No direct ownership | UFC is a subsidiary of publicly-traded TKO Group Holdings |
Who Is the Majority Shareholder of the UFC?
The majority shareholder of the UFC is no longer an individual but a publicly traded corporation.
Following the 2023 merger, the UFC operates as a subsidiary of TKO Group Holdings Inc., which is listed on the New York Stock Exchange.
The controlling shareholder of TKO Group Holdings is Endeavor (which now operates under the name WME Group after going private in 2025).
At the close of the merger, Endeavor held a 51% controlling interest in TKO, while WWE shareholders held 49%.
The key leadership overseeing the majority ownership includes:
Ari Emanuel: The CEO of TKO Group Holdings and the executive chairman of WME Group (formerly Endeavor), making him the ultimate authority.
Mark Shapiro: The President and Chief Operating Officer of both TKO Group Holdings and WME Group.
👉 How much did Dana White sell the UFC for?
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