How much is the UFC worth? UFC net worth 2024!
The largest MMA promotion in the world is without a doubt the UFC. Although the UFC may not have the largest roster, the Dana White-led organization dominates its competitors in terms of popularity, earnings, and other financial indicators. It wasn’t always like this, though. The UFC was a sinking ship that was headed for bankruptcy at one point. The terrible condition of affairs was reversed by Dana White and the Fertitta brothers.
How much is UFC worth? How much is the UFC net worth?
Here is everything you need to know about UFC net worth and the real value of UFC. Watch & Bet on Sports =>
One of the biggest subsidiaries of Endeavor Group Holdings, which is the parent company of the Asylum Entertainment Group, TKO Group Holdings, and Professional Bull Riders, is the organization, which is short for Ultimate Fighting Championship.
By 2024, the UFC had risen to all-time highs in market capital and hosted over 700 events across the globe. With a current UFC net worth of over $12 billion, the UFC net worth is expected to continue to increase in value over the coming years, according to BetMGM. Established in September 2023 as part of a $21.4 billion sports property established by the merger of the UFC and WWE, the promotion is owned by TKO Group Holdings. The parent firm for both companies is still Endeavor Group Holdings.
As of 2023, it is the biggest mixed martial arts promotion worldwide. It uses the Unified Rules of Mixed Martial Arts and organizes competitions across the globe that feature 11 weight classes (three women’s and eight men’s). By 2024, it will have hosted more than 700 events. Its president since 2001 and CEO since 2023 is Dana White. Under White’s leadership, it has expanded into a multibillion-dollar international business.
UFC net worth 2024—what’s the value of the UFC?
Although TKO Group Holdings as a whole made a profit in 2024 despite the UFC’s unusual decline in revenue for the third quarter, the company still has a fantastic year ahead of it in 2025.
According to new financial records made public on Wednesday, the UFC’s revenue decreased by 11%, from $42.6 million to $354.9 million, mainly as a result of two fewer Fight Night events and one fewer pay-per-view event than during the same period in 2023. A $10.2 million boost in sponsorship revenue helped to somewhat offset the $50.4 million decrease in media rights revenue.
In terms of live event revenue, the UFC remained virtually inactive despite hosting three fewer events in the third quarter of 2024 than in 2023. This was because overall ticket sales increased year over year.
How much is UFC revenue?
Even though TKO Group Holdings, the parent company of the UFC and WWE, reported a loss in revenue for the quarter, overall revenue climbed by 52 percent, from $232.1 million to $681.2 million. WWE, which brought in $242.7 million, was responsible for that surge.
TKO CEO Ari Emanuel stated in a press statement alongside the financial figures, “TKO’s strong third quarter results reflect continued strength across UFC and WWE, particularly in live events and brand partnerships.” Given this ongoing performance, we now anticipate achieving revenue and adjusted EBITDA at the upper end of our full-year 2024 guiding outlook.
The most recent financial declaration also mentioned the settlement of one of the two UFC antitrust cases and the courts’ granting of preliminary permission. A $125 million payment was already placed into escrow in October, and the remaining $250 million is anticipated to be paid in 2025 as part of the agreement that TKO will pay out $375 million to settle the first of the claims. There is still a second antitrust case against the UFC.
| Revenue | US$1.3 billion (2023) |
|---|---|
|
Operating income
|
US$142.9 million (2023) |
|
Net income
|
US$387 million (2022) |
| Total assets | US$1.1 billion (2022) |
| Total equity | US$7 billion (2022) |
|
Number of employees
|
~400 (2016) |
| Parent | TKO Group Holdings |
| Divisions | UFC Apex UFC Fight Pass UFC Performance Institute |
FAQs on UFC net worth
Here are some of the most frequently asked questions about UFC net worth.
What is the UFC’s current net worth?
As of 2024, the UFC’s valuation is estimated to be over $12 billion. This reflects its growth as the world’s leading mixed martial arts (MMA) organization.
Is UFC or WWE worth more?
As of 2024, UFC is generally considered to be worth more than WWE, though both are part of the same parent company, TKO Group Holdings, following their merger in September 2023.
Who is the owner of UFC?
The owner of the UFC is TKO Group Holdings, Inc., a company created following the merger of the UFC and WWE in September 2023.
How much is the CEO of the UFC worth?
The CEO of the UFC is Dana White, who has been a key figure in the organization’s growth and success. As of 2024, Dana White’s net worth is estimated to be approximately $500 million.
- UFC Live Stream Free? How To Watch UFC Streams Live Online Free!
- UFC On TV Tonight: What Channel, Time And Where To Watch UFC In UK?
- Best UFC Fighters of All Time
- Conor McGregor Next Fight In UFC
- UFC Results 2024
Table of Contents
