Valencia president Anil Murthy pointed just how damaging the plans for a European Super League was.
“The simple announcement was reckless, careless and with no regard to the rest of European football,” Murthy told Sky Sports News.
“It is absolutely not the right time to do so when everyone is trying to recover from the impact of the pandemic, the financial impact it has had on all football clubs, to once again introduce a new problem,” he added.
“Punishment is not always the answer,” said Murthy, who will attend a meeting of La Liga clubs that did not sign up for the ESL on Thursday.
“They are going to be punished all by themselves because right now I imagine that they are looking silly in front of the whole world.
“To look silly as a big football club is punishment enough. Their own fans went against their project and let’s not forget Barcelona and Real Madrid are members clubs. They are not owned by any particular person.
“I think owners, especially of football clubs… have to realise that football is not a franchise to just make money out of.
“Football for the last 150 years has been a public sport, it is the most popular sport in the world. Everyone is watching, everyone wants to participate; the kid who plays on the street and wants to become a future superstar in football.
“You are just killing this whole tradition. I am not saying that football does not need to change. I am not saying that football will not change in the future but it is not to be changed in such a way that this project is suggesting.”