Super Bowl Commercials 2026: The Best Halftime Show Ads!
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The Super Bowl isn’t just about the game; it’s also about the iconic commercials that have become a major attraction for millions of viewers worldwide.
With brands spending record-breaking amounts for just 30 seconds of airtime, Super Bowl ads are more than just marketing—they’re cultural moments.
In this feature, we take a look at the best Super Bowl commercials of 2026, their impact, and the cost of advertising during the big game.
Best Super Bowl commercials 2026 – watch some of the best Super Bowl ads 2026!
Super Bowl LX in Santa Clara, California, promises not just a football championship but a high-stakes competition of a different kind: the battle for the attention of over 127 million viewers.
In 2026, with 30-second ad slots reportedly fetching an unprecedented $8 million, brands face immense pressure to create moments that transcend mere advertising.
This year’s lineup reveals a fascinating tension—between safe, star-powered nostalgia and a bold, even weird, push into interactive and AI-driven storytelling.
The commercials have evolved from simple product pitches into a cultural barometer, reflecting societal trends and technological shifts.
Below you have some of the best Super Bowl commercials 2026. Let’s delve into some of the most anticipated halftime commercials for the 2026 Super Bowl, which are sure to captivate audiences with humor, nostalgia, and innovation.
Xfinity Super Bowl Commercial 2026
For its first-ever national Super Bowl campaign, Xfinity is making a major splash by reuniting the iconic trio from the 1993 blockbuster Jurassic Park.
The 60-second spot features original stars Sam Neill, Laura Dern, and Jeff Goldblum reprising their roles as Dr. Alan Grant, Dr. Ellie Sattler, and Dr. Ian Malcolm.
Xfinity has released their Super Bowl ad and it’s incredible. Featuring Sam Neill, Laura Dern and Jeff Goldblum. https://t.co/3ojAADYtSc
— Jᴇʀᴇᴍʏ (@Pirelli913) February 2, 2026
The commercial reimagines the film’s premise with a technological twist: this time, the dinosaur park runs smoothly thanks to Xfinity’s reliable internet and TV services.
The scientists get to relax, with Dern’s character streaming music and Goldblum’s enjoying a TV series over Wi-Fi, highlighting the product’s role in a modern, connected world.
The production involved major Hollywood talent to ensure authenticity. The commercial was directed by Taika Waititi and produced with the involvement of Steven Spielberg’s Amblin Entertainment.
It also features the original score by John Williams and visual effects by Industrial Light & Magic, making it a high-profile, cinematic entry in this year’s ad lineup.
Pokémon Super Bowl Commercial 2026
The Pokémon Company is kicking off its yearlong 30th-anniversary celebration with a highly anticipated ad during Super Bowl LX.
The franchise, which began with the Japanese release of Pokémon Red and Green in 1996, aims to honor its global, multigenerational fan base with this spot.
A released teaser hints at the ad’s fun and meta tone, showing the beloved Jigglypuff excitedly waiting backstage on a couch, as if preparing to perform at the Super Bowl halftime show itself.
The full commercial’s mission is to illustrate how Pokémon “bring[s] people together” through shared fandom.
The ad serves as the launchpad for extensive anniversary plans, including new themed merchandise, a special Pokémon Trading Card Game collection available now, and the upcoming release of the first-ever LEGO Pokémon sets on February 27 (Pokémon Day).
Hellman Super Bowl commercial 2025
Here is Hellmann’s Super Bowl commercial “Nostalgic Nudge”. Hellmann’s has teased a commercial that pays homage to a classic 1980s romantic comedy.
The spot concludes with the tune “It Had to Be You,” hinting at a connection to the beloved film “When Harry Met Sally.”
This nod to cinematic history is sure to resonate with viewers who cherish the original scene.
Budweiser Super Bowl commercial 2025
Bud Light Super Bowl commercial 2025
Here is Bud Light’s Super Bowl commercial “Comedic Duo”. Bud Light has enlisted the talents of Post Malone and comedian Shane Gillis for their latest ad.
Come onnnnn… it’s @shanemgillis & @postmalone, and trust us… you’re gonna want to let them in for #SBLIX pic.twitter.com/Gom2ASdVJS
— Bud Light (@budlight) January 23, 2025
In the teaser, the pair is captured on a doorbell camera as they attempt to attend a neighborhood party.
Their on-screen chemistry promises a humorous and memorable segment that aligns with Bud Light’s tradition of lighthearted Super Bowl commercials.
Pringles’ Celestial Crunch (Super Bowl LIX – 2025)
Pringles is gearing up to take viewers on an interstellar journey.
Chris Pratt becomes Mr. Pringles in a new #SuperBowl ad pic.twitter.com/2FTjNArUV3
— DiscussingFilm (@DiscussingFilm) February 5, 2024
While specific details remain under wraps, the teaser titled “Eyes to the Sky” featuring Nick Offerman suggests a space-themed adventure.
Given Offerman’s distinctive humor, this ad is anticipated to be both quirky and entertaining.
Doritos’ Flavorful Fun (Super Bowl LIX – 2025)
Doritos has a reputation for delivering memorable Super Bowl ads, and this year appears to be no exception.
Doritos with a banger Super Bowl ad.
Does any brand consistently nail big game advertising more often than them?
pic.twitter.com/Ce1jBH4sWI— Jack Appleby (@jappleby) February 12, 2024
The teaser titled “The Barbershop” suggests a setting ripe for comedic potential, possibly highlighting new flavors or a humorous take on everyday scenarios.
Jason Alexander & Tide’s Laundry Woes
Tide brings back Jason Alexander in a humorous ad where his face appears on a sweatshirt that goes through all sorts of messy adventures before being cleaned to perfection.
Best Super Bowl commercials ever – watch some of the best Super Bowl ads ever!
Which are the best Super Bowl commercials ever? Over the years, several Super Bowl commercials have stood the test of time. These are some of the best Super Bowl commercials that you have ever seen live on TV. Some of the most memorable Super Bowl ads include:
Dunkin’ Donuts Super Bowl commercial 2024 – Super Bowl LVIII (58)
Here is Dunkin’ Donuts Super Bowl commercial: Dunkin’ – ‘The DunKings’ (2024)
Jesus Super Bowl ad 2024 – Super Bowl LVIII (58)
Here is Jesus Super Bowl ad ‘He Gets Us’:
Temu Super Bowl commercial 2024 – Super Bowl LVIII (58)
Here is Temu Super Bowl commercial #blux. Temu gave away $15 million in coupons and giveaways during the ad.
Uber Eats Super Bowl commercial 2024 – Super Bowl LVIII (58)
Here is Uber Eats Super Bowl commercial “Dont Forget”:
FanDuel Super Bowl commercial 2024 – Super Bowl LVIII (58)
NFL star Rob Gronkowski returns for another attempt at his “Kick of Destiny,” this time with even higher stakes and more excitement in partnership with FanDuel Sportsbook.
Tide (Super Bowl LII – 2018): “It’s a Tide Ad” campaign, which humorously infiltrated various ad styles.
How many Tide ads have you seen? Here are two more of our favorites. If it’s clean, it’s a #TideAd #SB52 #SBLII pic.twitter.com/VP8liRNtsn
— Tide (@tide) February 5, 2018
Amazon Alexa (Super Bowl LII – 2018): “Alexa Loses Her Voice,” featuring celebrity replacements.
Dolly Parton & Squarespace (Super Bowl LV – 2021): “5 to 9” inspired entrepreneurs to chase their dreams.
Peyton & Eli Manning (Super Bowl LV – 2021): Frito-Lay’s “Night Before Super Bowl” commercial brought together NFL legends.
What Are the Top 10 Super Bowl Commercials of All Time?
Defining the “best” is subjective, but a consensus forms around ads that achieved massive popularity, entered the cultural lexicon, and set creative benchmarks. Based on historical rankings and enduring impact, here are ten of the most celebrated:
Apple’s “1984” (1984): The undisputed pioneer.
Coca-Cola’s “Hey Kid, Catch!” (1980): A simple, powerful story of kindness featuring “Mean” Joe Greene that remains a timeless model of emotional advertising.
Budweiser’s “Whassup?!” (2000): A catchphrase born in a Budweiser ad that defined early-2000s pop culture.
Budweiser’s “Frogs” (1995): A lesson in minimalist, quirky branding with three frogs croaking the brand name.
McDonald’s “The Showdown” (1993): Michael Jordan and Larry Bird in an impossible game of H-O-R-S-E for a Big Mac, perfectly blending sports, humor, and product desire.
Amazon’s “Alexa Loses Her Voice” (2018): A prime example of modern star power (Gordon Ramsay, Cardi B) used for high-concept tech humor.
Volkswagen’s “The Force” (2011): A charming, viral hit featuring a child in a Darth Vader costume, showing the power of warmth and nostalgia.
E*Trade’s “Talking Babies” (2008): A bizarre and instantly memorable premise that spawned a long-running campaign.
Snickers’ “You’re Not You When You’re Hungry” (2010): Starring Betty White, this spot perfected the comedic brand-transformation formula.
Wendy’s “Where’s the Beef?” (1984): A phrase that transcended advertising to become a universal question about substance.
What is the Most Famous Super Bowl Commercial?
While many ads have captured the public’s imagination, one stands above all others as the most famous and influential: Apple’s “1984.”
Aired during Super Bowl XVIII, this one-minute masterpiece directed by Ridley Scott didn’t just sell a computer; it reshaped advertising and announced Apple as a revolutionary force.
The ad, a dystopian riff on George Orwell’s novel, depicted rows of gray, conformist workers mesmerized by a “Big Brother” figure on a giant screen.
A heroine in vibrant athletic wear sprints in and hurls a sledgehammer, shattering the screen as a voiceover declares, “On January 24th, Apple Computer will introduce Macintosh. And you’ll see why 1984 won’t be like ‘1984.’”
It was cinematic, cryptic, and utterly defiant of advertising conventions. TV Guide later named it the greatest commercial of all time, and it is widely credited with creating the modern spectacle of the Super Bowl ad, proving that a commercial could be an event in itself.
More about Super Bowl ads and commercials
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